The "IN.K.A.M.S. - International Key Account Management & Sales” project cofunded by the Erasmus+ Programme of the European Union aims to realize, pilot, disseminate and systematize a new University-based learning program focused on International Sales & Key Account Management, which is an integrated and permanent European framework which, through the change of the methodological paradigm, enables the development of International Sales & Key Account Management skills, with innovative, interactive modes that are adaptable to business and individual needs. The project involves 11 partners from 5 EU countries (Italy, Spain, Slovenia, Bulgaria and Poland) from the academic, training and chamber systems, able to capitalize on sectoral, geographical and technical-specialist diversity, to innovate models, methods and practices in the field of adult education.